Creative Roots wants to help you get the most for your money! We are now offering unlimited design packages through Branching Designs to help lower your cost, and increase your design return.
As a business owner, it is important to know and understand how consumers are searching for information online.
The internet has enabled us to find exactly what we are looking for. Whether it's a definition to a word or directions to the new pizza joint in town. When we type in a question or name of the business, we automatically get presented with the top list of answers on Google.
Entering the new year everyone has a New Year’s Resolution, so why not makes some design resolutions? So long bad kerning,stretched font, and horrible gradients; hello to appropriate spacing, unaltered font, and flat design!
Imagine creating a way to connect all of your employees, their work, and data into one area? An area that is accessibly not only by you, but specific employees? This is what a cloud can do for your business.
Green is everywhere, it is in politics, the media, science, and technology. Many people have begun to embrace the idea of “going green”. As clients and designers, there are a few things we can do to take better care of the environment.
Screens are progressively becoming smaller as technology evolves. This evolution proposes new design challenges for graphic designers. They must be able to accommodate all different screen shapes and sizes while still achieving the same message.
Creating a simple, easy to use, and easy to understand experience is the challenge that every web designer faces. Though hiring a professional is not always the cheapest way to go, it is the smartest route to get the most for your money.
Logos are one of the most important elements when establishing a brand or business. It is the first thing that is seen by potential clients or customers. Utilizing the latest design trends can improve the impact of your logo.
The success of your business depends on the impact of your logo and marketing strategy. A good strategy is to use is strong visual imagery. Visuals help people make sense out of the content and direct attention, increasing the possibilities that you brand will be remember.
We have talked about how to make sure your website leaves an impression, but it is important to know when it is time to have your website redesigned. Keeping up with the current trends in web design is the key to knowing when it is time to redesign.
How can your business expand its reach to a larger number of people? With over 65% of the population being visual learners (learn from visuals rather than information alone), an excellent way of exposure is the use of infographics.
It is common to believe that the more detail something has the better the work of art it is. Though that is true to an extent and can be applied to certain works, can that ideology be applied to design? Not really. The simpler the design is, the more effective it is.
Video websites, such as YouTube, have had an important role in establishing businesses and personal brands, but since the rise of social media, uploading your video on more popular social media sites will give your brand more exposure.
Communication is very important to ensure your designer/client relationship is successful. It is crucial that designer pays attention to the client's needs and wants, but also it is important that the client gives their designer everything they need to get the project done.
First impressions mean everything, especially when it involves your business. Business cards can either gather potential clients, or end up as a book mark or at the bottom of someone’s purse. How can you make your business card successful?
When choosing colors it is essential to keep in mind that these colors must compliment and harmonize. You are also delivering a message to your marketplace; keep in mind that your colors and fonts enhance your core values and underlying personality.
A successful and professional website, logo, even a business card all depends on the relationship established between the client and designer. You both must work as a team to create your vision to have your brand come to life.
With so many social media platforms to choose from, it can be overwhelming to develop an internet presence for your company on your own. It is important to have a plan before you start creating accounts.
The impression your website leaves on a client is very important to your brand. With technology constantly changing, websites need to stay up to date in order to achieve a successful online presence. An effective website is not only visually appealing but is also simple for it’s visitors to navigate.
Before we discuss how to make a logo effective, one must understand what a logo is. A logo is simply an arrangement of elements that sole purpose is to identify and convey a specific visual message. It will be the face of your brand which in return effects your business.
Growing technology has created many new ways to market your business effectively. With so many options, it is important to focus on the strategies that are best for your audience. Communicating with your audience is crucial to both creating and developing your business.
Creativity and intelligence, do they really go hand in hand? Creativity is defined as being able to come up with original ideas, while intelligence is attributed to acquiring and applying knowledge.
Creativity is something that we are all born with. It’s not always in the form of painting and can be a new equation or formula that can change the world. The thing is creativity, just like other skills, needs to be nurtured and taken care of.
Color psychology is used by designers in advertising to persuade the public and compel them to purchase certain products and merchandise. A specific example is the color green being used by food stores or markets to represent healthy and natural, alluding to their fresh produce or healthy food options.
Throughout history, artists have used their tools to communicate their ideas to the public. Their main source of inspiration came from their response to their social environment and how it affect their own life, as well as those around them. With the constant media evolution, artists had to adapt in their expression.
Art is considered a way of human expression through a range of activities whether it be visual, performing or auditory, but can something still be considered art if it is created by a machine or computer?
From Google to Verizon, there is a growing trend that isn’t hard to notice; they have all changed their logos in some way or another. No longer are the days of bulky bold logos.
Color is one of the most important elements of design. If used correctly, color can be used to establish a brand identity or make an advertisement more eye-catching. It is important to understand how the color wheel works in order to learn how to use color correctly.
